Strategy is what separates the average brands from the great. Learn everything you need to know to help you build a strategic brand which resonates deeply with your customers and encourages customer loyalty. Every lesson is designed to guide you step by step through the process of building an amazing brand which you can be confident in and your customers can love.
Discover the power of brand strategy and build a trustworthy brand step by step. Learn the framework and process required to develop a brand which resonates deeply with your target audience.
Difficulty Level : Beginner to intermediate
Prerequisite : No experience needed
What you will learn: How to build a trustworthy strategic brand which communicates effectively and with purpose.
Building a strategic brand doesn't have to be a hard long process. And it won't be once you learn Scott's Six-Step Process.
STEP 1: UNDERSTANDING BRAND STRATEGY
Understanding what brand strategy is and why it is important is going to give you the foundation you need to build your brand upon. At this stage, we explore why strategy brands win in the world of business & marketing, and how you can win too.
STEP 2: PURPOSE & VISION
Having a purpose and vision is key for any brand looking to grow a loyal following. People want to invest in brands that bring value to the world and aren't just looking to generate revenue. By having purpose and a vision, you give customers a reason to choose you.
STEP 3: MISSION & VALUES
Having a mission and values as a brand is essential if you want to stay focused on your objectives and goals. Great brands impact the world in a positive way, so it's important to have a meaningful mission to strive for and strong values to keep you aligned.
STEP 4: AUDIENCE ANALYSIS
Your audience have to be understood before you can understand how to communicate with them effectively. Analysing your audience is the key to creating brand assets and communications which your customers see as a valuable purchase, therefore driving sales and growth.
STEP 5: COMPETITOR AUDIT
Before we can strategically position your brand effectively, it's first important to have a complete understanding of your competition and how to stand out. By auditing your market and highlighting the key players, you can use their weaknesses against them and help your brand be perceived as more desirable to your audience.
STEP 6: POSITIONING STRATEGY
Now you understand your target audience and market, the final stage is to confirm your strategic brand positioning. This will give customers a distinctive reason to choose you over other companies and help you secure more sales and grow revenue far faster as a result.
Clear, concise and super easy to follow. I've been trying to figure out how to build my brand and get everything in place for a long time. This course so far is helping guide me through each stage, step by step. I wish I'd found this course sooner. *Update. I have finished the course and just wanted to say it earned the 5 star rating and more. Such a great course and worth every second.
So helpful and easy to follow. I'd been playing around with getting everything right for my brand for months and this course is helping me tie together everything that I didn't have figured out to get that strong brand feel I wanted. Looking forward to getting into the brand identity course afterwards.
I have taken many branding courses and this one is a breath of fresh air. The instructor offers fresh and new ideas to implement into the branding of your business, very insightful.
The compact structure of the course makes it very easy to follow as you are not drowned with information. I have learnt a lot and I am excited to continue on to the follow up course of brand identity creation.
Brand Strategist & Freelancer
Brand Strategist & Freelancer
Discover the power of brand strategy and build a trustworthy brand step by step. Learn the framework and process required to develop a brand which resonates deeply with your target audience.
⬤ The full step-by-step course
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⬤ Year round support
⬤ Exclusive bonus resources
⬤ Pay monthly & cancel anytime
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No problem. This course has been specifically designed to make sure every single step of the strategic brand building process is easy to follow and implement into your own business. You don't need any experience or prior knowledge. Just focus on following Scott's process and you'll be successful in building your strategic brand from scratch.
The course includes every step you need to build and develop an effective strategic brand from the ground up. The modules of the course have been specifically designed to help guide you through each stage of the process and make every phase easy to understand and follow.
There’s no other strategic branding program that walks you through exactly what you need to know to build a strategic brand with actionable steps you can use instantly. We start at the very beginning and make sure that your brand is strategically positioned in the market so that it gives your customers a distinctive reason to choose you over every one of your competitors.
Don't worry. We have lessons within the course that make sure you fully understand branding and the framework which all great brands use to communicate with their customers. By the end of the course, you'll understand branding better than the majority of business owners in the world today.
The course has been structured around Scott's unique experience of working with hundreds of brands from around the world. We also use real life brands (who you know and have likely bought from) to show you that the teachings in this course are used by the biggest brands in the world every single day.
Because strategic branding and brand expression are different areas of branding, we created two courses. This course is focused on the strategic side of branding and our Brand Identity Course is focused on helping you bring your brand strategy to life visually. For best results, we recommend securing both courses and taking this course first.
Yes, there is. We’re so confident you’ll love the way this course shows you exactly how and where to start (even if you’ve got limited time), with real action plans and step-by-step detail, that we offer a 30-day money-back satisfaction guarantee.
We’ll promptly refund the total amount if you complete the course within 30 days of purchase, complete the action items and you still don’t see any results.
We understand accountability, encouragement, guidance and validation are all part of the “secret sauce” that help you follow through on the course. So we'll be following up with you as you progress and even after to make sure you understand everything fully.